Coluna do Fla
·19 August 2025
Sponsor gives Flamengo R$200m, Fluminense get only R$52m

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Yahoo sportsColuna do Fla
·19 August 2025
Flamengo announced, on Monday (18), the betting house Betano as the new master sponsor to occupy the club's uniform. However, before that, the Rubro-Negro rejected a proposal of over R$ 200 million from Superbet, the same company that pays R$ 52 million to be on the uniform of rival Fluminense.
Therefore, the offer made to Flamengo was almost four times higher than the value paid to Fluminense. The proposal is even more than double what Superbet pays for São Paulo, which is R$ 78 million.
Behind the scenes, Fluminense showed discomfort with the disparity in values. This is because the club questioned the transparency of the rival's agreement, since Flamengo preferred to close a deal with Betano for around R$ 270 million per year and rejected Superbet.
— Look, Flamengo already had the highest sponsorship value in Brazilian football. I'm not doubting, but we don't know the contract from the inside, we don't know how it's constructed, and we have to be careful with that. I always value passing on to the torcedor when there's a fixed part and bonuses. There are variable parts.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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