Nur die Raute
·13 April 2026
Sporting director search: HSV in talks with Bundesliga chief!

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Yahoo sportsNur die Raute
·13 April 2026

Since parting ways with Stefan Kuntz at the turn of the year, HSV have been without a board member for sport. That is set to change in the coming weeks.
As Bild has now reported, HSV’s bosses recently held initial talks with Stefan Reuter. The longtime FC Augsburg executive is regarded as highly experienced in building stable structures. For more than a decade, he shaped the club as managing director for sport and established Augsburg as a lasting Bundesliga side. His current contract as a management consultant expires in the summer, so a move to Hamburg would in principle be possible.
The search for a sporting leader is closely tied to the club’s future planning. Another major overhaul at the Volkspark appears highly likely. Several departures could be on the horizon, especially in attack, while the defense also needs to be restructured. Defensive leader Luka Vuskovic will return to Tottenham Hotspur when his loan ends and could then move on to a global giant.

Photo: Getty Images
Former BVB sporting director Sebastian Kehl is also considered another candidate to succeed Kuntz. However, the Hanseatic club are anything but alone in their pursuit of the 46-year-old. According to information from Bild, Kehl is currently in “intensive talks” with Spurs. Does that mean a role at HSV is off the table?
Besides an external solution, a promotion for sporting director Claus Costa also remains an option. The decision lies with the supervisory board led by Michael Papenfuß and is expected to be made by the end of May at the latest. In the best-case scenario, HSV will have secured survival by then and can plan for the future with certainty. A first — and possibly decisive — step can be taken on Saturday (3:30 p.m., Sky) against northern rivals Werder Bremen.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.
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