Sporting shine internationally, Varandas leaves rivals trailing | OneFootball

Sporting's sports project once again received international recognition. The Football Benchmark platform published a detailed study on the recent seasons of the lions, highlighting how the Club managed to combine competitiveness on the field with strategic management of its assets, resulting in sustained and consistent value creation in the European landscape.

According to the analysis, the project led by Frederico Varandas - who decided to loan a midfielder to a rival - is presented as a success story after a period marked by financial difficulties at the beginning of the last decade. Football Benchmark notes that Sporting underwent a “significant transformation”, regaining stability and reasserting itself as one of the most competitive and strategically organized teams in Portuguese football.

One of the central points of the study concerns the evolution of the squad's market value. In the summer of 2020, the lions had a team valued at about half of Benfica's and still behind Porto's. Since then, this trend has been reversed, with Sporting managing to surpass its direct rivals, reflecting competitive growth and talent development policy.

"Of the club's three most valuable players, Morten Hjulmand (€50.5 million), Geovany Quenda (€44.6 million, joining Chelsea in the summer), and Ousmane Diomande (€42.5 million), all are part of the ten most valuable players outside the 'Big 5' in Europe. Notably, six out of ten players in this category currently play in Portugal, highlighting the role of the Portuguese League as an example of talent development", it is explained.

Similarly, the financial growth of Sporting in recent seasons under the leadership of Frederico Varandas as president of the Club and SAD is also noted. "The evolution on the field translated into market development in terms of Sporting's financial performance, particularly in terms of profits. Among the main clubs in Portugal, Sporting recorded the highest revenue growth since 2018/19, both in absolute and relative terms", it concludes.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.