Surprise at Bayern Munich: Eberl set for promotion | OneFootball

While things could hardly be going better for FC Bayern on the pitch, an important personnel decision looms off the field. Following Michael Diederich’s departure from the board, Bayern’s leadership structure must be reorganized—and Max Eberl could play a decisive role in this process.

Currently, the board of FC Bayern München AG consists of only two members: Jan-Christian Dreesen (CEO) and Max Eberl (Board Member for Sport). After Diederich’s exit, Dreesen has temporarily taken over the finance department as well—a responsibility he already held between 2013 and 2023.

On January 1, 2026, Rouven Kasper, currently still Head of Marketing at VfB Stuttgart, will officially join the board and is set to lead the marketing and sales departments in the future. But the most intriguing personnel issue does not concern Kasper—but rather the question of who will become the new deputy CEO.

Eberl or Kasper? The Decision Lies with Hainer

Photo: IMAGO

Until now, Michael Diederich was not only CFO but also deputy CEO. Whether this position will be filled again—and by whom—is up to Herbert Hainer, the president of FC Bayern and chairman of the supervisory board.

According to kicker, Hainer is considered a supporter of Max Eberl, whom he personally brought to Munich in spring 2024. The president values Eberl’s strategic thinking and sees him as a key component for the club’s sporting realignment under coach Vincent Kompany. The supervisory board was reportedly “very satisfied” with his work during the recent transfer window as well. A promotion to deputy CEO would therefore be a logical next step for Eberl—and a clear sign of trust.

Nevertheless, Kasper is another candidate who is well acquainted with the club’s structures and culture from his time as head of the China office (2016–2021).

Dreesen Ensures Stability – Hainer Wants Calm Until the Annual General Meeting

No decision is expected before the annual general meeting on November 2. President Hainer primarily wants to maintain calm within the club until then, so as not to jeopardize the positive sporting development with off-field discussions.

Internally, Dreesen is considered a guarantor of stability, while Eberl is seen as the architect of sporting success. Together with sporting director Christoph Freund, he has strengthened the squad selectively but purposefully, making a significant contribution to the strong start to the season.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.