Surreal! Sporting used Benfica's stadium with AI to unveil new badge | OneFootball

The presentation video for Sporting’s new visual identity, released during the club’s 120th anniversary celebrations, is still causing a stir. After several suspicions raised by fans on social media, the images were analyzed and confirmed a detail that quickly became one of the most talked-about topics in Portuguese football.

, changing elements such as the color of the stands, the roof, and the content on the giant screen to integrate it into the official video. The confirmation came after several reverse searches that made it possible to locate the original image of Benfica’s stadium.

Estádio da Luz. The original image was found on the Pexels platform, where it was published in October 2025.

Confronted with the situation, Sporting’s communications office clarified that some of the sequences in the video were created using artificial intelligence. Gonçalo Santos assured that , he said.

Despite the explanation presented by the lions,venue of Luan Santana’s concert - later modified.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.