Swedish group strikes deal with Maradona’s children to manage his brand | OneFootball

The Swedish company Electa Global announced this Tuesday an exclusive collaboration agreement with the five children considered heirs of Diego Maradona to market products under the brand of the Argentine star, who passed away in 2020.

“Under the long-term agreement, Electa will be responsible for all aspects related to product design, manufacturing, marketing, and distribution, in close coordination with the family,” the company said in a statement.

“There aren’t many official Maradona products,” said Swedish-Iranian businessman Ash Pournouri, owner of Electa, in an interview with AFP. “This is partly because it didn’t happen during his lifetime and, since his passing, the family and his children didn’t want to undertake anything with anyone. It took time to earn their trust,” he explained.

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The legendary number 10 of the Argentina national team died at the age of 60, on November 25, 2020, due to pulmonary edema while recovering from neurosurgery at home.

“Our father’s name has immense meaning for millions of people around the world,” the heirs said, as quoted in Electa’s statement.

“It’s not just about products (…) It’s about preserving who Diego was: his passion, his energy, and his love for people,” they added. At first, luxury clothing, footwear, and accessories aimed at the European market will be produced.

Last month, the Argentine courts seized assets belonging to two of Maradona’s sisters, his lawyer, and three other people for alleged fraudulent management of the football legend’s brand.

A court of appeals in Buenos Aires decided to prosecute Maradona’s lawyer, Matías Morla, and two of his assistants for alleged fraudulent management of the “Diego Maradona” brand and its derivatives, which, according to his children, should have been transferred to them after his death.

The decision ordered that the assets, tangible or not, be transferred “immediately to the heirs.”

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.