Talks with betting firm heat up and Vasco set debut deadline | OneFootball

Vasco is in very advanced talks to finalize a deal with SportingBet to take over the coveted position of main sponsor. Reporting by ESPN revealed the progress of the behind-the-scenes talks, while the independent page Colina 1927 exclusively confirmed the name of the betting giant involved. The deal being heavily discussed in meetings is expected to run through the end of the 2027 season, ensuring long-term financial security.

+ Understand the delay in Vasco closing a new main sponsorship deal

Million-dollar deal stirs Vasco behind the scenes

The board’s main demand at the negotiating table is to reach hefty figures similar to the lucrative contracts of Flamengo, São Paulo, Corinthians and Palmeiras. For comparison, SportingBet pays Palmeiras R$ 100 million fixed, plus bonuses for sporting targets that can bring the total to a huge R$ 170 million per year. The goal of the club’s top sporting leadership is to put the Cruz-Maltino brand on that same top tier of Brazil’s football market in terms of revenue.

On the other side of the table, the brand’s representatives argue that the current market is no longer the same as it was in the past. The betting company believes the true golden age of massive figures has passed and that the financial reality has cooled compared to the deals signed by rivals around two years ago. The parties remain in daily talks to align these commercial differences and seal the final agreement with Vasco.

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Brand debut projected for Sunday’s derby

Despite the natural deadlock involving the final numbers of the deal, the urgency for cash works in favor of a positive outcome in the coming hours. The main space on the Rio club’s jersey has now gone an uncomfortable 100 days empty since the previous betting partner left in December last year. The interested company’s strong international credibility weighs heavily in the balance and is highly appreciated by the finance executives at the club.

The deadline set by the parties to complete this complex operation ends in the coming business days of the week. The management’s intention is to place the new partner’s logo prominently on Vasco’s shirt starting on the first day of May. The marketing department is racing against time and preparing all the bureaucratic details to make the official announcement in grand fashion on social media.

If the paperwork is properly signed this decisive week, the new main sponsor’s big debut will take place in Sunday’s derby (02) against their main rival: Flamengo.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.