The Bundesliga secures record-breaking €250m payday from Electronic Arts

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Bulinews

·27 August 2026

The Bundesliga has reportedly secured it's biggest sponsorship deal in its history, according to a recent Sport BILD article.

Germany's topflight division will continue it's 28-year partnership with Electronic Arts, extending it for another seven seasons.

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According to the popular tabloid, the total value of the deal is around €250million which will go straight into the Bundesliga's coffers:

“The committee was informed of the final terms at a meeting this week, and the 36 clubs were notified on Thursday.”

The licensing partnership applies primarily to the football video game EA FC, from which the Bundesliga expects a large international reach:

Electronic Arts claims “it offers an authentic Bundesliga experience with licensed clubs, players, stadiums and jerseys”.