The club’s new face? How HSV plan to use Krüger | OneFootball

The club’s new face? How HSV plan to use Krüger | OneFootball

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·26 June 2026

The club’s new face? How HSV plan to use Krüger

Article image:The club’s new face? How HSV plan to use Krüger

Kathleen Krüger has not yet officially taken up her new post at HSV, but she is already working behind the scenes on key issues for the future. The new board member for sport is expected to be far more than just a traditional decision-maker on transfers.

Krüger will be officially introduced on June 30, but her responsibilities have long since been defined. The former Bayern manager is expected to play a key role in helping HSV establish itself permanently in the top flight after securing promotion and then avoiding relegation.


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The 41-year-old will have major influence over the club’s sporting direction. Together with sporting director Claus Costa, she is already working on squad planning, contract extensions, and possible transfers. According to Sport Bild, however, the final decision on sporting matters will rest with Krüger. She is also already in regular contact with head coach Merlin Polzin.

However, her role goes well beyond the day-to-day business of the professional team. According to the report, Krüger is also expected to further develop women’s football and youth development. In addition, she will deal with strategic issues that are important for the club’s long-term development.

Article image:The club’s new face? How HSV plan to use Krüger

Photo: IMAGO

Krüger brings trusted ally from Ingolstadt with her

Particularly interesting: HSV’s leadership apparently also sees Krüger as the club’s new public face. “That is what the supervisory board expects of her,” Sport Bild states. According to club president Henrik Köncke, the fact that the long-serving Bayern official has not yet gained much experience in such a prominent role is not seen as an obstacle.

“We did not assess that in isolation. Over the past few months, Eric Huwer, Claus Costa and Merlin Polzin have done outstanding work, including representing our club to the outside world,” he explained to the Hamburger Abendblatt. “They will all continue to do so — now together with Kathleen.”

Those in charge therefore believe she is capable of moving HSV forward sustainably on several levels. She will receive support in this from, among others, Matthias Dombrowski, a close confidant whom she has already brought into her new working environment. The 31-year-old most recently worked as head of youth development at third-division club FC Ingolstadt.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

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