The flame that drives the fans | OneFootball

After the historic unveiling of the Third Kit during the “Rua de Fogo,” Atlético and Nike are launching, this Friday (11), the official campaign for the Club’s new third jersey: “The Flame that Moves the Crowd,” starring players Everson, Lyanco, and Hingredy. This new phase of the campaign marks the official start of jersey sales, and the team will debut the kit on September 19 in the match against Chapecoense at Arena MRV in the Brasileirão.

FROM THE FIRE IN THE STREETS TO THE PLAYERS’ KIT The campaign brings to the pitch the visceral energy created by the fans in the streets of Belo Horizonte. The kit combines an incandescent shade of orange with the elegance of black on the crew neck, sleeves, and side stripes. As an exclusive identity element, the inside of the collar features special artwork with the inscription “Galo Doido,” accompanied by a drawing of Galo’s crest surrounding the letter “G.”

The “Player” version of the new jersey features Nike Dri-FIT ADV technology (Advanced Functional Innovative Technologies). The system uses precise body mapping of athletes in motion and innovative construction methods to move sweat away from the skin and speed up evaporation, ensuring lightness, breathability, and maximum performance throughout the full 90 minutes of play.

“THE FLAME THAT MOVES THE CROWD” CAMPAIGN

Created by creative studio AKQA, “The Flame that Moves the Crowd” campaign first came to life in a unique way in the middle of the Rua de Fogo, with the jersey unveiled by tattoo artist Thiago Scap and supporter Lucas Gusmão, followed by rapper Djonga among the fans.

Starting this Friday, September 11, the campaign enters a new phase with first-team players, symbolizing the flame’s full journey: the energy born in the stands lights the team bus’s route and takes the field alongside the players.

AVAILABILITY The new third jersey is now available at Nike (stores, website, and app), Centauro (stores, website, and app), Galo Stores (physical and online), and selected retailers.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.