The legend is renewed: Discover the new ‘Gallery of Captains’

In partnership with

Juventus FC

·29 November 2025

The legend is renewed: Discover the new ‘Gallery of Captains’

There is an invisible thread that connects every triumph, every hard-won game, every celebration: it is the thread of leadership, passion and belonging that the great Juventus captains have been able to weave.

Today, we are delighted to announce the restyling of a truly unique place: the “Galleria dei Capitani” (Gallery of Captains), a visual and narrative journey dedicated to the enduring pillars of our history.

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A PRE-MATCH RITUAL: INSPIRATION FOR CHAMPIONS

The role of the captain reflects his importance not only as a leader on the pitch, but also as a promoter and symbol off the pitch. Wearing the armband means leading by example, demonstrating a depth of character that inspires and sets an example.

It is in this spirit that the new Gallery of Captains was created.

This renovated space, strategically positioned and crossed by players before entering the pitch, becomes the place to gather maximum concentration and silence, where legacy merges with ambition. Those who cross it do so by touching the legend of all that has been, feeling the weight and glory of wearing the Juventus shirt.

Every face, every gesture, every value embodied by these football giants now lives on in an innovative design, made to trigger the right emotional response and create inspiration.

EXPERIENCE THE EXCITEMENT: OPEN TO FANS FROM AROUND THE WORLD

To bring fans and enthusiasts into the heart of what happens in the world of Juventus, this magical place is opening to the general public: the Gallery of Captains will be an integral and unmissable part of the Museum & Stadium Tour.

Fans from all over the world will have the unique opportunity to walk in the exact same space as their idols, retracing the history of our great captains and feeling the same emotions and sense of responsibility that inspires the players. This is the ultimate tribute to their legacy, a place where the concept of Juventus spirit reaches its maximum expression.