🎥 The World Cup is already on screen: adverts that broke the internet 📺 | OneFootball

Forget the waiting and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s nostalgia, impossible pop-culture cameos, and animations bordering on madness, these are the ads you’ll have on repeat all month long. If you haven’t seen them, you’re offside.

The streets rule: Adidas’ tribute to street football

Adidas has decided to bring the stars down from Olympus and throw them straight into the concrete cage. In a brutal tribute to street football, we see Jude Bellingham and Lamine Yamal pulling off impossible nutmegs on an urban pitch, while an eternal Lionel Messi blesses the scene from the sidelines. The cherry on top? A wild Bad Bunny cameo that takes the ad into full-on pop-culture event territory. Pure streetwear, rhythm, and barrio football.

'Rip the script': Nike tears up the script with Hollywood and the sport’s 'Olympus'

Nike has said “enough with predictable stories” and blown up football clichés with its new slogan. In a blockbuster that feels straight out of a Marvel action movie, the brand brings together its usual suspects —Kylian Mbappé, Vinicius Jr, Erling Haaland, and Jamal Musiala— tearing defenses apart at the speed of light. But the real madness comes with the crossovers: seeing Kim Kardashian reacting to the tournament hype, and LeBron James alongside Cristiano Ronaldo blessing the spectacle, takes the ad to an absolutely massive pop level. A statement of intent: this World Cup isn’t about following the rules, it’s about rewriting them.

Pure nostalgia: Brahma travels back to 1998 with Ancelotti and Ronaldo

If you have even a shred of football culture, Nike’s 1998 airport ad is sacred. Brazilian beer brand Brahma knows it and has pulled off a historic troll/tribute. This time, the chaos is out on the country’s streets, with Ronaldo Nazario watching it all from a distance. But with a brilliant twist: Carlo Ancelotti shows up trying to restore order with his trademark raised eyebrow. A clash of eras that unlocks memories you didn’t even know you had.

The American dream: FOX sets the madness of the USA to an Elvis beat

Can you imagine the United States lifting the World Cup? FOX can, and it has gone big with it. Set to an Elvis Presley classic, the ad is a patriotic, epic fever dream where Christian Pulisic shares the screen with legends like Tom Brady and Zlatan Ibrahimovic himself (because wherever there’s ego, there’s Zlatan). The master touch of sporting epicness comes from Mike Eruzione, the hero of the 1980 “Miracle on Ice,” reminding us that in sport, you have to believe in miracles.

Argentine mystique: Quilmes and the reasons to believe again

Quilmes’ World Cup ads aren’t commercials, they’re emotional short films. For this occasion, the Argentine brand has tugged at the heartstrings again by bringing together a cast that’s part cultural and sporting heritage: Manu Ginóbili, Charly García, and Guillermo Coppola mix with world champions Leandro Paredes and Ángel Di María. If this ad doesn’t give you goosebumps, then you’ve got no blood in your veins. The “reasons to believe” are more alive than ever.

Brick by brick: LEGO assembles the ultimate 'Dream Team'

If you thought the transfer market was crazy, LEGO has done the impossible in stop-motion. It has managed to bring together on the same (plastic) pitch Kylian Mbappé, Vinicius Jr., Messi, and Cristiano Ronaldo. Watching the best players on the planet, pixelated and built piece by piece, celebrating goals is a damn visual masterstroke that hooks both football fans and animation geeks alike.

Rhythm and 'heritage': PEPSI brings back football’s iconic anthem with Beckham and Vini Jr.

Pepsi is back in its comfort zone: music, color, and a frantic rhythm. Set to Gala’s party anthem “Freed from Desire,” the ad is a parade of pure charisma. David Beckham brings his usual class, while Vinicius Jr. and Mo Salah supply the modern magic, and Alexia Putellas shows why she’s the queen of women’s football. It’s the kind of ad that makes you want to run outside and start dribbling past lampposts.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.