👕 This week’s launches: World Cup shirts and European kits on the rise | OneFootball

👕 This week’s launches: World Cup shirts and European kits on the rise | OneFootball

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·27 February 2026

👕 This week’s launches: World Cup shirts and European kits on the rise

Article image:👕 This week’s launches: World Cup shirts and European kits on the rise

Every Friday there’s a tradition at OneFootball: a roundup of the week’s releases.

Time to check out the main official shirts unveiled by clubs and national teams.


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So let’s take a look at the new football kits.


National Teams

Still without a guaranteed spot in the World Cup, Italy showed off.

Article image:👕 This week’s launches: World Cup shirts and European kits on the rise

On the other hand, Ecuador is already qualified for the 2026 World Cup.

The South American country launched three shirts for the competition.

The number 1 keeps the traditional yellow with blue highlights.

Article image:👕 This week’s launches: World Cup shirts and European kits on the rise

The number 2 kit is blue with gold details.

Article image:👕 This week’s launches: World Cup shirts and European kits on the rise

Finally, the third is mostly white with blue and red details.

Article image:👕 This week’s launches: World Cup shirts and European kits on the rise

European Clubs

Milan unveiled its fourth shirt for the season. 

Red, the kit is based on the concept of the motto “Welcome to Hell.”

Article image:👕 This week’s launches: World Cup shirts and European kits on the rise

Meanwhile, Leverkusen also presented a new kit.

It celebrates 50 years of the German team’s fan clubs.

Article image:👕 This week’s launches: World Cup shirts and European kits on the rise

Finally, Benfica also made its fourth kit for the year official. 

Designed by the artist Vhils, the shirt’s concept was inspired by street football.

Article image:👕 This week’s launches: World Cup shirts and European kits on the rise

So, which one is your favorite this week?

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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