Tom Burwell to meet Sunderland fan groups amid ticketing and communication complaints | OneFootball

Tom Burwell to meet Sunderland fan groups amid ticketing and communication complaints | OneFootball

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·30 April 2026

Tom Burwell to meet Sunderland fan groups amid ticketing and communication complaints

Article image:Tom Burwell to meet Sunderland fan groups amid ticketing and communication complaints

Sunderland interim CEO Tom Burwell is set to meet supporter representatives in the coming weeks after widespread concerns over ticketing and communication, according to Sunderland Echo.

Fans have raised a wave of issues during renewals, and the Red and White Army said discussions with the club are ongoing and that it expects a meeting during the week commencing four May. The group is gathering views from supporters to shape the agenda.


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Complaints span a broad cross-section of the fanbase. Reported problems include failed direct debits, seat allocation errors and difficulties selecting or relocating seats during renewals.

Supporters have also raised communication concerns, citing a lack of clarity and consistency when seeking help. Similar experiences have been described across the stadium, from the Jimmy Montgomery Suite and corporate areas to 76 Yards and general admission.

New cases continue to surface, underlining the scale of the issue as Sunderland adjusts to life back in the Premier League. The planned meeting is expected to let representatives put these concerns directly to senior figures.

Burwell has said the club want to protect their connection with a loyal fanbase while avoiding undue financial strain during rising living costs. He added that driving revenues is vital to invest back into the team, and that recent decisions reflect a longer-term plan to keep Sunderland competitive in the Premier League for years to come. He described this season as a first step and an exciting time.

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