the Chelsea News
·15 June 2025
Top source provides new front of shirt sponsor update for Chelsea next season

In partnership with
Yahoo sportsthe Chelsea News
·15 June 2025
A top source has come through with a new front of shirt sponsor for Chelsea next season having played most of last season without one.
Blues boss Enzo Maresca has already given his thoughts about new signings Liam Delap, Dario Essugo, and Mamadou Sarr who all join his squad out in America for the Club World Cup this summer.
And it looks like Chelsea are still trying to add another new defender to the ranks as well, with an apparent offer being rejected for a Serie A star this week and other such links that have come up in recent weeks.
There will be plenty more incomings and outgoings at Chelsea during the long summer transfer window that will reopen tomorrow morning on the day Chelsea play their first Club World Cup game of the tournament that kicked off in the early hours of Sunday morning.
Chelsea finished off last season playing with Damac on their shirts as their main shirt sponsor, but they are not the permanent solution and Chelsea are still looking for a new front of shirt sponsors going forward.
Chelsea’s DAMAC shirt sponsor. (Photo by Stu Forster/Getty Images)
I guess Damac could still become an option, but it does not sound like they have much chance of being Chelsea’s permanent front of shirt sponsors.
Łukasz Bączek is the best source for this kind of info, and he provided an update on his X account last night.
He said:
“Chelsea and Jordan Brand have not entered into further talks despite assurances made last year.
“It is almost certain that Jordan Brand will not appear on Chelsea or Spurs shirts in the Champions League next season.
“Chelsea are willing to accept offers of around £55m a year for front-of-shirt sponsorship for both the men’s and women’s teams.
“They are in talks with a number of suitors from the Middle East and the US.”