Uber seals naming rights deal, changes Brazilian club's NAME 🤯

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·2 April 2026

Uber seals naming rights deal, changes Brazilian club's NAME 🤯

Uber has signed a naming rights deal and changed the NAME of a Brazilian club.

The ride-hailing company is the new partner of Uberlândia — a team from Minas Gerais that will compete in Brazil’s Série D.

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With the deal, officially announced this Thursday (2), the club’s name changes from Uberlândia E.C. to UberLÂNDIA E.C.

O naming rights é novo. O nome é o mesmo. UBERLÂNDIA E.C. agora é UberLÂNDIA E.C.
– Thursday, 2 April 2026

The deal between the almost namesakes sparked reactions on social media. Uber itself joined in on the joke with a “before/after”:

🚨URGENTE 🚨 https://t.co/ibasakColI
– Thursday, 2 April 2026

See more reactions below and comment on this curious naming rights deal:

Terei que adquirir a camisa do Uberlândia.
– Thursday, 2 April 2026

INCRÍVEL! 😅🇧🇷 O Uberlândia anunciou que vendeu o naming rights do clube para a.. UBER. O clube agora vai se chamar UberLÂNDIA. (Não é meme, é real)
– Thursday, 2 April 2026

Tava com medo do Uberlândia perder a identidade, não aconteceu, ficou sensacional 👏🏻🇳🇬
– Thursday, 2 April 2026

A Uber colocou o escudo do Uberlândia na foto de perfil do Instagram da marca
– Thursday, 2 April 2026

Featured photo: Hugo Matos/Uberlândia/UEC_Oficial

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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Uber seals naming rights deal, changes Brazilian club's NAME 🤯 | OneFootball

Uber seals naming rights deal, changes Brazilian club's NAME 🤯

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