‘Ugliest kit in the Bundesliga?’ BVB bosses respond | OneFootball

Despite severe fan criticism of the new away kit, Borussia Dortmund remains calm. Despite controversial designs, the club is pleased with strong sales figures.

Borussia Dortmund is under criticism after the presentation of its new away kit. During the away game against 1. FC Heidenheim (2:0), the team wore the light grey jersey with black and neon yellow accents for the first time – including a striking red main sponsor print. Many BVB fans were anything but thrilled.

In the guest block, supporters loudly showed their rejection: Banners read "The most gruesome jersey of the league" or "Borussia remains black-yellow". They also chanted: "We want black and yellow jerseys". The discussion about the design had already started before the game in fan forums and social networks, mostly critical.

Despite the harsh reactions, the BVB officials remained calm. Managing Director Carsten Cramer told Ruhr Nachrichten: "The criticism has been received and we are facing it. The responsibility lies with me. We will not always be able to please everyone with the selection of jerseys."

BVB Sporting Director Kehl on different jersey opinions

Sebastian Kehl added: "I believe that we have different opinions about the jerseys that are designed or even co-designed from the fan scene every year. It will not be the case that a jersey finds 100 percent approval." The BVB sporting director added: "In principle, we know which colors represent our city, our club, and that this is also implemented in almost all jerseys."

Players also took the discussion lightly. Scorer Maximilian Beier said: "Tastes are different. I think it's okay. I also prefer black and yellow, I have to admit. But that's debatable."

Kehl pointed out that there are always fans who want "something younger, something fresh, something creative". At the same time, he emphasized the sporting perspective: "The new jersey has still brought us three points today. Successful jersey, I would say. Everything else is a discussion that we as a club find normal."

Despite the criticism, some of the fans are open: Within two days after the presentation, 5,000 copies were already sold.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.