Updating our crest. Together. | OneFootball

So we've been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow?

It's time to update our crest

This isn't a decision we take lightly. We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently.

As football and the world changes, so too must the symbol that unites us.

That's why we're coming to you

This isn't about walking away from our past. It's about carrying it forward with pride. The crest is part of our story. It's on our shirts and inked in our skin. It deserves thoughtful evolution - shaped by the voices of the people who love it.

Tell us what matters most

Based on what we've heard, updates to the current club crest should be minimal and therefore Refine & Revive is our recommended approach. We've spoken to our Fan Advisory Board, now we want to hear from you. What should stay the same? What needs to be updated? And how can we embrace our history - not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead?

We're inviting Season Ticket holders and Members to share their views in an independently ran survey. A link to that survey will be emailed directly to those fans. The cut off is 5pm on Friday 16th May!

Want to hear more?

Want to hear more? We will be holding a fan consultation workshop for Season Ticket Holders and Members on Wednesday 14th May, both in person at St. James' Park and online, to provide more detail on why we're undergoing this process and offer you an opportunity to share your thoughts. A link will be supplied to register your interest to this event in the same email.

What happens after the survey closes?

The Fan Advisory Board have recommended that the wider fan base should be given a choice of options to select from during the second stage consultation. This second stage will be delivered via a separate survey, dates to follow.

*an independent third party, Savanta, will be collecting your responses, and sharing the results with us.