Vitória hit by million-pound loss after 7K exit, details | OneFootball

Vitória will have to revise part of its financial planning after terminating its deal with 7K, its main sponsor. The split came after the federal government banned advertising and sponsorships by betting companies in Brazil.

RTI Esporte Agency has learned that the impact on the Bahia-based club could reach R$ 55 million by the end of 2027. The figure was estimated by president Fábio Mota, who takes into account not only the 7K contract, but also other revenue linked to the betting market.

The partnership had been set to run until December 2027 and, according to Mota, the revenue helped Vitória meet financial obligations such as labor debts, agreements at the National Chamber for Dispute Resolution (CNRD), and tax installments.

What did Lula decide?

On September 25, President Luiz Inácio Lula da Silva signed Provisional Measure No. 1,394/2026, which banned the operation, offering, intermediation, and advertising of fixed-odds betting in the national territory.

The rule banned new marketing actions and sponsorships by betting companies. Existing materials may remain until October 5, while websites and apps must be blocked starting the following day. In this scenario, 7K terminated its ties with Vitória.

Contract carried weight in the budget

The partnership between Vitória and 7K began in 2025 and had been set to last until December 2027. The deal was one of the main sources of commercial revenue, and president Fábio Mota said the club had expected to receive those amounts throughout the term.

The executive said betting companies account for about 15% of the club’s revenue. With the termination, Vitória estimates an impact of R$ 10 million in 2026 and R$ 45 million in 2027, in addition to losing about R$ 2.5 million per month.

Loss goes beyond the sponsorship

The R$ 55 million estimate is not limited to the space occupied by 7K on the shirt. The president also pointed to losses related to advertising boards in stadiums, which have strong participation from betting companies.

The drop in revenue is worrying because the money had already been earmarked for debt payments. Fábio Mota mentioned agreements with the Labor Court, the CNRD, and the federal government, and admitted the possibility of negotiating player transfers to offset the impact.

The termination of 7K, therefore, does not simply represent the departure of a brand from the kit. For Vitória, the measure has opened a projected R$ 55 million deficit and forced the club to seek new sources of revenue amid a scenario of intense financial pressure.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.