War okay or really strong? German club trials new ticket pricing model | OneFootball

How much was this game worth to you? Fans of the regional league club 1. FC Phönix Lübeck will get to ask themselves this question on November 29 and decide for themselves how much they want to pay. The club is testing a new concept for ticket pricing.

As the club announced, spectators will pay for their admission during or after the game, allowing them to decide how much to pay based on their stadium experience. Nearly two years ago, the club had already launched the "Pay What You Want" campaign.

Now, the regional league club has set categories to provide some guidance: "5 euros: it was okay", "10 euros: solid game", "15 euros: that was fun!", and "20 euros: really great – would love to come again" are the four levels.

To ensure a smooth process, especially after the end of the game, large QR codes linking to the ticket shop will be displayed throughout the stadium. Payment can be made during the game and afterwards. In addition, there will also be cash registers, the club announced.

"With FairPay, we want to create a stadium experience that is more honest than any fixed ticket price. Our spectators evaluate the day themselves – for us, this is a bold step in which Phönix deliberately relies on trust and an open assessment of the game by its audience. We are convinced that good team performances with high entertainment value will also be reflected in the FairPay model," said managing director Frank Salomon to 'kicker'.

Whether this is a model for the future will be shown by the matchday against HSC Hannover on November 29.

What do you think of the concept? And how much would you pay if you could choose? Feel free to write it in the comments.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

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