Which firms want Flamengo's main shirt sponsor slot? See | OneFootball

The most valuable space on the Flamengo shirt is back on the market’s radar. The possibility of a change in the main sponsorship has led major companies to show interest, while the club evaluates alternatives to maintain its commercial revenue.

RTI Esporte Agency has learned that four companies have already approached Flamengo amid the possibility of a change in the contract. One of them is said to have submitted a formal proposal, although the figures are below the current deal with Betano.

At present, the space is occupied by Betano, which signed a contract with Flamengo valid until December 2028. The agreement provides for R$ 268.5 million per season for football, a figure that made the partnership the biggest main shirt sponsorship in Brazilian football.

Amazon, Emirates and Mercado Livre are on the radar

Among the interested companies are Amazon, Emirates and Mercado Livre. All three have internationally recognized brands and the financial capacity to invest in sports properties, which explains their interest in one of the biggest commercial platforms in Brazilian football.

Amazon operates in e-commerce and digital services, while Emirates has a history of major sponsorship deals in world football. Mercado Livre, meanwhile, already uses sports as a brand exposure platform in South America.

So far, however, it is important to separate commercial interest from a completed negotiation. The presence of these companies on Flamengo’s radar does not mean there is an advanced contract or a formal proposal from all of them.

Lubrax tells Flamengo it wants the space

Lubrax is in a different position. The brand, owned by Vibra Energia, has already informed Flamengo that it wants to take over the main sponsorship if Betano leaves the kit. The information was obtained by RTI Esporte Agency.

Lubrax sponsored Flamengo for 25 years and will return to the kit in October 2026. The deal guarantees at least R$ 24.5 million per season, but another contract would be needed to take over the main sponsorship, currently valued at R$ 268.5 million per year.

Flamengo seeks to preserve its financial level

The club has also received inquiries from banking-sector companies and multinationals interested in the kit’s commercial properties. The board is working on alternatives while monitoring the situation involving advertising by betting companies.

For this reason, Flamengo still does not treat any of the companies as Betano’s definite replacement. The priority is to understand whether there will in fact be a need for change and, if that happens, to find a solution capable of reducing the financial impact.

The battle for the main sponsorship space, therefore, has already begun behind the scenes. Amazon, Emirates, Mercado Livre and Lubrax appear at different levels of interest, while Flamengo monitors the market and tries to preserve one of the club’s main sources of commercial revenue.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.