Wolves Former Players Association refreshes brand and launches new website | OneFootball

The Wolves Former Players Association has unveiled a refreshed brand identity and a redesigned website, honouring its heritage while preparing for the future.

According to ExpressAndStar.com, Wolverhampton-based Sodium & Co partnered on the project, delivering a refined logo and a modern visual identity.

Founded in 1988, the Association unites former Wolverhampton Wanderers players, supports them and their families, stages reunions and events, and raises funds for community causes.

The work strengthened the existing look rather than reinventing it. Sodium & Co refreshed the logo and built cohesive graphics for events, publications, merchandise and online channels.

The new website makes it easier to celebrate former players, follow events and learn about the Association’s ongoing work.

Sodium & Co creative director Chris Green said it was a privilege to help the Association communicate its impact for former players and for Wolverhampton. He added that the aim was to honour heritage while enabling confidence and flexibility for the years ahead.

Association chairman and former Wolves striker John Richards said the collaboration was timely as the organisation grows, expanding support for ex-players and deepening partnerships with local charities and community groups. He said clearer storytelling is essential and the refreshed identity has been a major positive.

Source: ExpressAndStar.com