🚨 World Cup sale: Infantino offers $40m to FAs backing it (The Times) | OneFootball

The FIFA Forward Enterprise project, led by Gianni Infantino, continues to provoke strong reactions.

According to The Times, the FIFA president reportedly sent a letter to the 211 member associations inviting them to state their position on this new structure, which plans to open part of the World Cup’s commercial activities to private investors.

According to the British newspaper, the federations have 53 days to communicate their position. They would be offered two scenarios: join the program and receive funding of 40 million dollars, or choose not to take part and receive support of 10 million dollars.

This 30-million-dollar funding gap has drawn criticism. Several observers believe it could be seen as a way of encouraging associations to support the project.

Still according to The Times, a source close to the matter described this method as “pure corruption,” arguing that this funding could influence the federations’ vote ahead of the FIFA presidential election scheduled for 2027. The project notably includes the creation of a new commercial entity linked to the exploitation of World Cup rights and open to private investors.

For his part, Gianni Infantino presents this reform as a way to strengthen FIFA’s commercial potential and increase investment in football development.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.

📸 Andrew Harnik - 2026 Getty Images