“You sit near Kenny, and you get gold” – Liverpool’s ex-CEO on life beside the King | OneFootball

Behind The Scenes with Liverpool’s Ex-CEO: Peter Moore on Redmen TV

In a captivating episode of Redmen TV, host Ste Hoare sat down with former Liverpool CEO Peter Moore to discuss his new book Game Changer – Playing to Win at Xbox, EA Sports and Liverpool Football Club. The conversation offered rare behind the scenes insight into life at Anfield, filled with warmth, wit and reflection on unforgettable moments shared with legends like Kenny Dalglish.

Memories Beside King Kenny

Peter Moore’s recollection of a Champions League night at Manchester City away encapsulated the passion and humour that defined his time at Liverpool. “You’re sat next to Kenny Dalglish at Manchester City away and it’s fair to say you had a bit of a good time,” prompted Ste Hoare.

Moore smiled as he replied, “Well yeah, I mean look, you’ve got to remember the context… it was volatile at Anfield and I’ve got a bit of PTSD because, you know, when the bus… was it Cronenberg? Not Connor, it was Copper Bay.” His story continued with a laugh as he remembered apologising to “Farane Seraniano” and even “the Sheikh” after that fiery night.

When the action moved to the Etihad, Dalglish’s competitive spirit shone through. “Kenny was up for it,” said Moore, adding that although Dalglish hadn’t kicked a ball in years, “he’s kicking every ball that’s out there right there.” As Manchester City fans waved their flags, Dalglish’s dry humour surfaced again: “Do they realise they’re waving white flags?” Moore chuckled, admitting it hadn’t occurred to him until Kenny pointed it out. “It felt like the entire Etihad was surrendering,” he said, recalling Liverpool’s 5-1 aggregate triumph.

Life in the Directors’ Box

The former CEO’s anecdotes went deeper into what it was like behind the scenes on matchdays. Moore spoke about the delicate balance of celebrating while maintaining professionalism. “There’s a certain protocol when a goal is scored,” he explained. “We always adhere to it.”

He remembered one moment vividly, “One particular guy jumps… he’s a director in the front row of the director’s box, jumps on his seat and is screaming at all the Liverpool fans around him… we have to calm people down because you don’t want to be winding people up that way.”

Moore’s tone softened as he described Liverpool’s unique hospitality. “We’d like to be… Liverpool, so there’s a sense of warmth and welcome.” He revealed a charming tradition: “I would get on the microphone in the boardroom and welcome everybody. The visiting directors loved it – Manchester United, Man City, Bournemouth, West Ham – they just loved it.”

He recalled greeting them personally: “Welcome to Anfield, it’s my pleasure to welcome you to Liverpool,” before adding that it was “not come sit down, have something to eat and then we’re not going to talk to you. It was quite the opposite.”

Pinch-Yourself Moments

For Moore, being surrounded by legends never lost its magic. “Sat there for me with Rucky on one side and Kenny on the other… you pinch yourself every now and again. Is this real life?”

The affection between Moore and Dalglish was clear. “Kenny loved it and would always get the dig in,” he smiled, describing evenings in the directors’ box with Kenny, Marina and the Dalglish family. “It was always incredibly entertaining, and people love the King obviously.”

Game Changer and Legacy

As the chat drew to a close, Ste Hoare urged fans to pick up Moore’s new book: “Go and get the book. Game Changer is available now… what it was like to work with Jürgen Klopp, what it was like to be in the pandemic when Liverpool won the title. It’s all in there.”

Moore held up a copy, proudly showing the cover. The conversation on Redmen TV captured the warmth of a man who experienced the highs of Liverpool’s modern era from the inside, and who continues to share those memories with humility and humour.