Barca Universal
·7 de febrero de 2025
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Yahoo sportsBarca Universal
·7 de febrero de 2025
Barcelona have reportedly adopted a unique approach when it comes to managing the social media activities of their players.
According to SPORT, the club includes specific clauses in player contracts to regulate how and when social media platforms are used. These conditions aim to protect the club’s image and maintain discipline during critical moments.
One key aspect of these clauses is to prevent posts that might harm Barcelona’s reputation. The club also dictates specific periods when players are prohibited from using social media.
For instance, players are not allowed to post during matches, training sessions, or official gatherings. This ensures that their focus remains on the game and related responsibilities rather than online distractions.
The strategy benefits the club in several ways. Firstly, it grants exclusive rights to the club’s media channels to share real-time updates during matches.
Barcelona prohibit players from using social media at certain times. (Photo by David Ramos/Getty Images)
This exclusivity boosts fan engagement, as supporters rely on official sources for the latest developments. Additionally, it helps the club maintain a professional image by avoiding poorly timed or irrelevant posts during crucial moments.
Moreover, this structured approach prevents situations where player posts may be taken out of context or misinterpreted, especially during tense or significant events.
By guiding players on the timing of their online interactions, Barcelona ensures that social media remains a tool for communication rather than a source of controversy.
The result is a more streamlined and controlled social media presence for players, which aligns with the club’s goals. Most posts from players are shared after matches, allowing them to reflect on the game and share appropriate messages with fans.
In an era where social media plays a significant role in shaping public perception, Barcelona’s proactive steps demonstrate a forward-thinking approach to maintaining discipline and enhancing their relationship with supporters.