A New Way Through the Turnstile: Are the 2025–26 Ticketing Changes What’s Needed? | OneFootball

Liverpool’s 2025–26 ticketing changes will reshape the matchday experience for thousands. Here’s what it means for the ordinary fan.

This is an abridged version; the full article is available on our ‘It Was Always… Liverpool’ Substack page:

They say no two matchdays at Anfield are ever the same, but for years, trying to get a ticket has felt like repeating a cruel version of Groundhog Day. Wake up, log on, hold your breath, spin the wheel. Sometimes you win, often you lose. But, Liverpool have acted.

Announced with less fanfare than a new signing but far more impact for most fans, the club has detailed sweeping changes to its ticketing operation for the 2025–26 season. It is, in every sense, a shake-up. For some, it will be a godsend. For others, a source of frustration. But make no mistake, this has been a long time coming.

The club says these changes are rooted in fan feedback. Three surveys, almost 100,000 responses, and years of complaints finally boiled over. Supporters demanded more fairness, more security, and less of the chaos that had defined the modern ticket sale. The club, to its credit, has listened. Now it is up to us to make sense of it all.

Goodbye to the Queue: A More Modern All Red Sale

For those who hold 13 or more Premier League home credits, life just became simpler. No more panic on sale day. No more juggling shifts or skipping school runs to beat the bots. These supporters will now be automatically included in sales, skipping the registration process entirely.

It is a welcome nod to loyalty. Those who show up most often now get the least hassle. That is fair.

For the rest, the ballot system has been overhauled. Preferences for seating and pricing can be set when registering, and successful fans will have tickets allocated to them automatically. No frantic clicks, no heartbreak as your basket empties while payment loads.

It also closes a major door on bots and scalpers. With payments taken automatically, using pre-registered cards or mobile wallet options like Apple Pay and Google Pay, the process is tighter, cleaner, and far less open to abuse.

Of course, this will feel strange at first. The ritual of the ticket sale has long been a part of fan culture, stressful as it was. But the chance of real improvement is there.