Allianz Parque turns 11: millions of Palmeiras fans, event success | OneFootball

The Allianz Parque celebrates this Wednesday (19th) its 11th anniversary as one of the main symbols of the modernization of Brazilian football and entertainment in the country. Since its opening on November 19, 2014, the arena has transformed into a sports and cultural hub, hosting significant achievements by Palmeiras and a variety of major national and international shows.

Over this period, Allianz Parque has welcomed 17 million people and hosted more than 2,000 events. The Alviverde has played 340 matches at home, scoring 646 goals and achieving 224 victories, 67 draws, and only 49 defeats. The team's strength at the venue has become one of the pillars of the arena's identity, solidifying home advantage as a competitive edge.

On the other hand, the services offered by Allianz Parque go far beyond football. There have already been 255 national and international shows, positioning the stadium among the most versatile venues in Latin America. The attendance record was set on November 26, 2023, when 49,596 people attended one of American singer Taylor Swift's concerts.

Adding up matches, musical performances, and corporate events, the arena has already received more than 17 million visitors, averaging over 1.5 million per year. The venue is managed by WTorre, which was also responsible for constructing the complex. The contract with Palmeiras lasts 30 years, valid until 2044, and established a groundbreaking business model in Brazilian football. Currently, Allianz Parque has 15 sponsors, including naming rights, sector rights, and exclusive food and beverage partnerships, expanding its revenue-generating capacity.

The space has also evolved into a major service center. Currently, the venue houses three restaurants—Japanese, Italian, and barbecue cuisine—as well as a barbershop, tattoo studios on match days, and corporate areas with capacity for up to 2,000 people. The suites are another highlight: there are 160 units, with an occupancy rate of 92%. Agreements range from one to five years, and in the center of the field, the value per season can reach R$ 1 million.

In 2024, operations raised more than R$ 240 million, an amount that does not include Palmeiras’ match ticket sales, which go entirely to the club. The performance reinforces the arena as one of the main cases of financial sustainability in Brazilian sports.

The transformation is also directly reflected in the club’s sporting performance since the inauguration. Before the new arena, Palmeiras had only one Copa Libertadores title. With its current home, the club achieved back-to-back continental championships in 2020 and 2021, as well as significantly expanding its trophy collection in national competitions. Since 2014, Verdão has won four Brazilian Championships, two Copa do Brasil titles, four Campeonato Paulista titles, the Recopa Sudamericana, and the Supercopa do Brasil—a sporting growth that marks the era of the new stadium.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.