Announcement imminent – Celtic and Adidas extend deal | OneFootball

Celtic and Adidas have reportedly agreed to extend their record breaking deal. The Scottish Champions and the German kit manufacturers have reportedly been in talks over an extension to the record agreement. However, Footyheadlines are reporting that a deal has been struck.

The outlet, which specialises in updates regarding football kits and equipment, is reporting that an official update is imminent that will confirm Celtic as one of Adidas’ elite clubs.

Adidas operate an ‘Elite’ level of clubs that they supply, often bringing out spezial ranges, historic collaborations and anniversary kits. There is evidence of the club testing the market with release along these lines and the market research appears to be that there is an appetite for it with Celtic.

Adidas and Celtic have successfully boasted record sales as the Celtic support have supported the team in the superstore as well as in the stands. Now, the agreement will see Celtic take their place at the top table of European football alongside giants like Manchester United, Real Madrid and Liverpool.

It will be interesting to see the length and the figure involved as Celtic continue to make shrewd commercial moves. The figures across the city have only highlighted the gulf in operating between the clubs.