Barcelona strike €60 million sponsorship agreement | OneFootball

The efforts of those behind the scenes at La Liga giants Barcelona to bring in fresh revenue streams have this week continued to bear fruit.

This comes amid confirmation that the Blaugrana have struck an agreement with Chinese firm Midea, over a jersey sleeve sponsorship to begin next season

As per a statement across the club’s website and social media platforms:

‘Work over the last few months has led to an agreement with the home appliance company Midea to join the blaugrana family as an FC Barcelona Main Partner and Official Home Appliances Partner from the 2026/27 season. The agreement will run for five seasons through to the 2030/31 season.’

Midea are described by themselves as ‘the world’s largest producer of major appliances with a mission to create surprisingly-friendly solutions so you can enjoy life at home.’

As per a report from Mundo Deportivo, the deal is expected to secure for Barcelona a sum of around €12 million-per-year.

Over the course of the five-year contract, the Catalans, in turn, should be in line for close to €60 million in revenue.

Conor Laird – GSFN