Betano hails Flamengo as unique, denies Brasileirão conflict | OneFootball

Betano Sponsors Brasileirão and Copa do Brasil, as well as Flamengo

Betano has been confirmed as the new main sponsor of Fla after the club's Deliberative Council approved the presented terms. In an interview with FlamengoTV, the director of the betting house, Guilherme Figueiredo, justified the choice for the Most Beloved. Additionally, the director downplayed the idea of a possible 'conflict of interest' since the company also sponsors the Brasileirão.

— In Argentina, for example, we have the Betano Tournament, the Betano Cup, and River Plate (ARG). In Greece, we have the League, Panathinaikos, Olympiacos, and Paok. In Portugal, we have the three clubs: Sporting, Benfica, and Porto. So, as we have the Brasileirão Betano and the Betano Cup of Brazil. It's very easy to understand why Flamengo. Flamengo has an unprecedented national presence, recognized as having the largest fan base in Brazil -, he said, before concluding:

— And more than that, it's a unique project. We didn't want to just be on the jersey. However, in a project that allowed us to work with Flamengo in all spheres. The multi-champion basketball team, the spectacular women's volleyball team, Olympic medalists responsible for moments of great joy in Paris 2024. So, this unique project of Flamengo attracted us and we spared no effort to be here at this moment -, he concluded.

How will the partnership between Flamengo and Betano work?

In summary, the contract in force from August 2025 to December 2028 will reach R$ 895 million – a little over 141.1 million euros. With fixed and variable values, the numbers can reach 932.5 million. The Betano betting house will be on the main (front) part of the men's and women's football and basketball jerseys. Additionally, it will have space on the Volleyball Manto and will have actions on FlamengoTV and digital media.

It is important to emphasize that a clause provides that the variable remuneration will depend on the registrations on Betano's website. In other words, Flamengo will earn even more based on the growth of the number of rubro-negros who register with the company's betting house. Thus, there is an expectation that the club will carry out actions to encourage the Nation's registrations.

When will Betano debut on Flamengo's Sacred Mantle?

Initially, the idea was for Betano to feature its brand in the Flamengo match against Vitória, for the Brasileirão. However, the director of the betting house, Guilherme Figueiredo, confirmed that the company's debut on the Sacred Mantle will take place against Grêmio, on August 31.

Thus, against Internacional, this Wednesday (20), Fla will feature on the most valuable part of the Sacred Mantle the official channel on YouTube: “FlamengoTV”. Against Vitória, next Monday (25), the Rubro-Negro will carry the phrase: “Nação confia”.

What are the details of the agreement:

Does Flamengo now have the biggest sponsorship in Brazil?

Yes! With the partnership established with Betano, Flamengo has further widened its lead over Corinthians in terms of the 'biggest sponsor in Brazil'. This is because the São Paulo club receives R$ 103 million from Esportes da Sorte. Additionally, at a European level, the Most Beloved becomes the ninth highest-paid club in the world by a sponsor.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.