BYD and betting firms eye Vasco sponsorship after Betfair exit | OneFootball

With Betfair’s departure at the end of the contract, Vasco is negotiating with three betting companies as well as BYD, the Chinese giant in the electric vehicle sector, to take over the master sponsorship spot on the jersey starting from the 2026 season.

The information was released by journalist Gilmar Ferreira and reinforces that Cruz-Maltino could close one of the biggest commercial deals in its recent history. While the betting companies compete for the main spot on the uniform, BYD is holding talks that could involve both the master sponsorship and other strategic spaces on the jersey.

Behind the scenes, the club is working to secure a contract that will significantly increase its annual revenue and bring greater financial predictability to Vasco SAF.

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Vasco’s jersey may soon have a new sponsor – Photo: Reproduction X/Twitter Vasco da Gama

BYD negotiates with Vasco and may invest up to R$ 80 million per season

BYD, a global leader in the manufacture of electrified vehicles and sustainable mobility solutions, has been expanding its presence in international football. Recently, the company announced a deal with Manchester City, including brand exposure on training kits and activations at Etihad Stadium.

In Brazil, the brand has already partnered with Corinthians and is now considering an agreement with Vasco. According to initial reports, the proposal under discussion could be around R$ 55 million fixed per season, with performance and commercial targets that could raise the total value to up to R$ 80 million annually.

However, sources close to the negotiations indicate that the publicly speculated figures are not yet confirmed and that talks are at an advanced stage, but no contract has been signed.

For BYD, the interest in Vasco is directly linked to the strategy of consolidating the brand in the Brazilian market, considered a priority in the expansion of electric cars. The Rio club offers strong fan engagement, national reach, and exposure on free-to-air TV and digital platforms.

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Fans may have some news very soon – Photo: Gemini Montage

Betting companies compete for master spot and Vasco seeks historic deal

In parallel to talks with BYD, three betting companies are still negotiating with Vasco to take over the master sponsorship spot on the uniform. The betting market remains the most aggressive in terms of investment in Brazilian football, which could raise the financial level of the deal.

Internally, the board understands that the next master sponsor must offer not only a high value, but also solid contractual guarantees and long-term stability.

This is considered a strategic moment for Vasco SAF. After a transfer window marked by squad changes and 16 confirmed departures, the arrival of a robust new master sponsor would allow for greater investment capacity in football and budgetary balance for 2026.

The legal and commercial departments are working on drafting the clauses and final adjustments. The expectation behind the scenes is that, once the bureaucratic steps are completed, the official announcement could happen in the coming weeks.

If the speculated figures are confirmed, the deal would place Vasco among the clubs with the highest sponsorship revenues in Brazilian football, representing a significant leap compared to previous contracts.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.