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Hamburg SV has extended its partnership with König Pilsener. The corporation will remain the official beer partner in the coming years.

Hamburg SV fans can rejoice! And it's not just because of the more than 8800 liters of free beer that will be served at the home game against 1. FC Heidenheim. More importantly, the Rothosen have prematurely extended their sponsorship contract with beer partner König Pilsener until 2030. A deal that brings a substantial financial windfall to the traditional club.

According to Abendblatt information, König Pilsener has so far transferred around 1.8 million euros to HSV annually. Whether the amount in the new contract even increases was not officially confirmed. However, it is clear: The continuation of the cooperation is a strong signal for the economic stability of the North club.

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König Pilsener senses "very special euphoria" around HSV

For the Hanseatics, the extension is synonymous with planning security and fresh resources to continue to grow both sportingly and monetarily. Board member Eric Huwer emphasized during the announcement that sustainable sporting success is only possible on a solid financial basis. Sponsorship deals like this are therefore a crucial building block for the future of the club.

König Pilsener, present in the Volksparkstadion since 2015, had then replaced Holsten after 75 years as HSV's beer partner. With the agreement now concluded, the partnership is not only continued but elevated to a new level.

"The fact that we are extending our trustful cooperation with HSV until at least 2030 is an impressive proof of mutual appreciation," Sebastian Holtz, Sales and Marketing Director of the Bitburger Brewery Group, is quoted in the official press release. "Now that HSV is finally back where it belongs, we sense a very special euphoria around the club. König Pilsener will continue to support this enthusiasm with special emotional moments for the fans.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.