Coca-Cola Become New Official Soft Drink Partner At Inter Milan | OneFootball

Inter Milan have announced a new commercial partnership with Coca-Cola, with the global brand becoming the club’s Official Soft Drink Partner as part of a multi-year agreement.

The partnership will involve the men’s first team, Inter Women and the club’s U23 side, underlining a wide-ranging collaboration across the Nerazzurri structure.

Coca-Cola highlighted its long-standing connection with sport and football in particular, describing the game as a universal symbol of passion, unity and shared emotion.

The partnership with Inter is seen as a new chapter in that journey, focused on fan engagement and community-driven initiatives.

Inter Milan Sign Multi-Year Coca-Cola Partnership

MILAN, ITALY – MAY 22: (L-R) CEO Corporate FC Internazionale Alessandro Antonello, Oaktree’s Global Opportunities strategy Managing Director Katherine Ralph, Managing Director and Co-Head of Europe for Oaktree’s Global Opportunities strategy Alejandro Cano, CEO Sport FC Internazionale Giuseppe Marotta attend a meeting between FC Internazionale new owners Oaktree and Club’s Management on May 22, 2024 in Milan, Italy. (Photo by Guido De Bortoli/Getty Images)

The agreement includes category exclusivity for soft and sports drinks, alongside branding activities featuring Coca-Cola and Powerade.

And dedicated promotional campaigns, social content and exclusive events for supporters.

Paola Donelli, Marketing Director of Coca-Cola Italia, said the partnership “confirms Coca-Cola’s commitment to supporting sport and promoting positive values such as passion, dedication and teamwork.”

Meanwhile also offering “a unique opportunity to connect with fans and create memorable experiences.”

Inter Chief Revenue Officer Giorgio Ricci welcomed the agreement, describing Coca-Cola as “a global brand loved by consumers worldwide,” and stressing that the partnership will help enhance the Nerazzurri fan experience both on matchdays and beyond.

Coca-Cola products will be available throughout San Siro on matchdays, including bars and hospitality areas, further embedding the brand into the stadium experience.