Corinthians: kit becomes a statement against racism | OneFootball

This Wednesday, Corinthians will not only take the field to play a match against Cruzeiro, but also to send a message against racial prejudice. The initiative, which benefits from the expertise of AlmapBBDO and the partnership of ALOB Sports, elevates the uniform, the ultimate symbol of identity and belonging, to a platform for social positioning.

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At a time when incidents of discrimination in international football have highlighted the urgency of the debate, Timão opts for proactive action, reaffirming its principles and its history of struggle and resistance.

Direct Message on the Collar

The phrase "Racism is a crime. Report it" will be printed on the upper part of the black and white uniform's collar. During the entrance to the field, the athletes will raise the collar of their shirts up to mouth level, revealing the message. This gesture symbolizes the silence historically imposed on victims of racism, transforming it into a public cry for awareness and denunciation.

The action goes beyond a one-time intervention, using creativity in service of a non-negotiable cause, aiming to engage athletes, clubs, brands, and fans in building a fairer and more equal environment in sports and society.

"The Black History of Corinthians"

Complementing the main message, the Corinthians jersey will feature the patch of the campaign "The Black History of Corinthians," an initiative by the club's Cultural Department that celebrates and highlights the black protagonism in the foundation, formation, and trajectory of Corinthians. This campaign reinforces the club's deep connection with diversity and inclusion.

Additionally, a QR Code on the uniform will direct fans and the general public to educational content on the club's official website, deepening the debate on the importance of combating racism and offering tools for reporting and awareness.

Corinthians: A Voice for Diversity and Inclusion

Rafael Castilho, Cultural and Social Responsibility Director of Corinthians, emphasizes the coherence of the action with the club's identity: "Corinthians was born from the people and represents millions of fans from all backgrounds. Our history is one of struggle and resistance. This is more than an action; it is a clear stance: racism is a crime and must always be reported."

He highlights that the strength of Corinthians lies in its diversity and plurality, making the club a "window through which many Brazilians see the world."

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.