Corinthians v Vasco in Copa do Brasil boosts free-to-air TV ratings by 44% | OneFootball

The 0-0 draw between Corinthians and Vasco, held last Wednesday night at the Neo Química Arena, for the first leg of the Copa do Brasil final, significantly boosted TV Globo's audience in Greater São Paulo. The broadcaster, responsible for the open TV broadcast, recorded a 44% increase in the time slot.

According to data from Kantar Ibope Media, obtained by the website Máquina do Esporte, the decision increased Globo's average audience in the São Paulo capital by 44% compared to the last four Wednesdays at the same time. The match was broadcast from 9:35 PM to 11:34 PM and reached 26 audience points, with a 45% share among televisions turned on.

The index represents the best result for the slot in the last four months and also the highest performance for a first leg of a Copa do Brasil final since 2023. According to Kantar Ibope Media, each audience point in Greater São Paulo corresponds to 77,488 households and 199,313 people.

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Photo: Rodrigo Coca / Agência Corinthians

In the Metropolitan Region of Rio de Janeiro, where Vasco is based, the numbers were also impressive. The broadcast recorded 25 audience points and a 41% share, representing a 14% increase compared to the average of the previous four Wednesdays in the same time slot. In the region, each point corresponds to 48,836 households and 120,893 viewers.

The data becomes even more relevant considering that the match was broadcast simultaneously on various platforms, such as ge TV on YouTube, SporTV on pay TV, Premiere on the pay-per-view system, as well as the Amazon Prime Video streaming service.

With the goalless draw in the first leg, the title will be decided in the second match. Corinthians is seeking their fourth Copa do Brasil title, while another draw will take the decision to penalties. Besides the trophy, the champion secures a direct spot in the group stage of the 2026 Libertadores and a prize of R$ 77,175,000.

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Photo: Matheus Lima/Vasco.

The teams will face each other again next Sunday at 6 PM at Maracanã for the second leg of the Copa do Brasil final, in a decisive match for the title.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.