During Bayern match: DFL plans streaming revolution | OneFootball

The Bundesliga is not only starting a new season in sports - it's also taking completely new paths in media.

Especially in the UK and Ireland, the German Football League (DFL) is relying on a revolutionary streaming model that is attracting worldwide attention. The opening match between FC Bayern and RB Leipzig kicks off the season.

While fans in Germany have to slightly adjust their habits - Friday games are now on Sky, the popular Saturday conference, however, on DAZN - the situation abroad is more complex. In the United Kingdom, the DFL is now relying on an innovative concept that combines traditional TV channels and digital platforms.

All Friday games will be broadcast for free in the future. The BBC streams the matches simultaneously across multiple channels. In addition, the games are live on the official Bundesliga YouTube channel - and for the first time also on well-known YouTubers.

This marks new territory for the Bundesliga: With "The Overlap" and "That's Football", two YouTube channels are given exclusive rights to 20 first division matches per season in the watch-along format. Behind "That's Football" is streamer Mark Goldbridge. "The Overlap" relies on prominent ex-pros like Gary Neville, Roy Keane, or Ian Wright.

DFL wants to reach new target groups

Fans can freely choose how they want to follow the Friday games: traditionally, humorously, or analytically - and completely free of charge.

The situation is different for the remaining matches: The Saturday top match continues on Sky UK. The Sunday games, however, will be exclusively broadcast by Amazon Prime Video in the pay-per-view format. Initial screenshots from social media show that the individual price per game should be around 2.49 pounds (about 2.89 euros).

With this model, the Bundesliga is the first top league in Europe to officially grant rights to YouTube stars. For the DFL, it's a bold step to reach new target groups - and especially to excite younger fans for German football.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.