Flamengo announce deal with new main sponsor

In partnership with

Coluna do Fla

·15 de agosto de 2025

Flamengo announce deal with new main sponsor

However, Flamengo has not disclosed the name of the chosen one

After a long dispute for the master sponsorship space of Flamengo, the club announced on Friday (15) that the selection process has been completed. However, the name is still being treated as a mystery and will only be disclosed next Monday (18). Betano and Superbet are the favorites to take over the prestigious spot of the Sacred Mantle, on the belly, which was Pixbet's.

SEE THE NOTE RELEASED BY FLAMENGO

"The Flamengo Regatta Club has successfully completed the selection process for its new master partner.

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The dispute was conducted within transparency standards: interested companies received in advance the minimum value expected by the club for football, Olympic sports, and marketing investments in FlamengoTV, as well as the Marketing commitments between the parties.

The competition format was through a single proposal, that is, there was no auction or second round with new values.

This model ensured fairness and transparency among the participants.

We thank the interest and participation of the companies Esportes da Sorte, Sportingbet, Superbet, 7K Bet, Betano, and Bet Nacional.

We inform that the new master partner of the club will be announced next Monday, 18/8/2025".

WHO ARE THE FAVORITES TO TAKE OVER THE PRESTIGIOUS SPOT ON FLAMENGO'S SHIRT?

SuperBet was close to finalizing the deal, which would involve approximately R$ 200 million. However, Betano 'counter-attacked', offered a higher value, and took the lead in the negotiations. It is important to note that both competitors offer numbers above Pixbet, which paid R$ 125 million per season.

Journalist Rodrigo Mattos, from UOL, brought the information about Betano's favoritism. On Thursday (14) and Friday (15), the red-black squad trained without displaying brands at the Urubu's Nest in the main space of the shirt. On Wednesday (13), Mengo thanked the predecessor, displaying "Thank you, Pixbet".

WHAT DID FLAMENGO SAY TO PIXBET?

"The Flamengo Regatta Club informs that today, after four years of a successful partnership, it has amicably terminated the sponsorship contract with the company Pixbet. The partnership also included the licensing contract for the Flabet brand".

The contract with Pixbet was the largest sponsorship agreement ever made by clubs in Brazil. Together we won several championships: Libertadores 2022, Copa do Brasil 2022 and 2024, Campeonato Carioca 2024 and 2025 and Supercopa do Brasil 2025. The Club thanks the partnership, with wishes of success for Pixbet", wrote Flamengo.

WHAT WILL THE SHIRT AGAINST INTERNACIONAL BE LIKE?

Since the mystery will remain until Monday (18), the tendency is for Flamengo to leave the space blank on Sunday (17). This is because, the Most Loved faces Internacional, starting at 6:30 pm (Brasília time), for the 20th round of the Brasileirão. Thus, the Coluna do Fla will cover the duel.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.