Flamengo renew lucrative sponsor deal until 2027 | OneFootball

Which sponsor renewed with Flamengo for one more year?

Flamengo’s Deliberative Council (CoDe) met this Tuesday (24) to discuss the club’s shirt sponsorships. As a result, the Rubro-Negro renewed its contract with BRB, the Bank of Brasília.

Flamengo and BRB had a contract valid until March 2026 and extended the deal for one more year, until March 2027. Now, the Bank of Brasília will pay R$ 42.6 million to the Rubro-Negro. It is worth noting that previously there were two agreements worth R$ 40 million.

In addition, the new agreement between Flamengo and BRB established a change to the brand displayed on the shirt. Instead of the bank’s initials, Banco Nação will now be shown, an initiative by the company with Mengão. Finally, the contract between the companies is no longer a sponsorship deal, but a licensing agreement.

Why did the value of BRB’s sponsorship decrease?

In February 2026, BRB went through internal problems and cut 60% of its sponsorship investment for 2026 because of the Banco Master scandal. Therefore, to reduce the risk of not receiving payment due to the brand’s financial crisis, Flamengo accepted a deal to receive half of the amount as an upfront payment.

How long has BRB been with Flamengo?

BRB has sponsored Flamengo since 2020 and even occupied the master sponsor spot on the red-and-black shirt. However, since 2024, with Mengão’s deal with betting companies for the prime area, the bank moved to the shoulder blade area of the shirt.

Did Flamengo approve a new sponsorship at the CoDe meeting?

Besides discussing the renewal with BRB, Flamengo’s board members approved the club’s new sponsorship deal with Chinese automaker GAC Motors Brasil. The agreement lasts for three years, until 2029, and is worth R$ 12.5 million per year.

Does Flamengo have the most valuable shirt in Brazil?

Yes! From shirt sponsorships alone, Flamengo brings in more than R$ 400 million annually. The biggest investment comes from betting company Betano, which pays R$ 268.5 million per year. Therefore, the Most Beloved has the most valuable shirt in Brazil.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.