Flamengo seal new shirt sponsorship deal | OneFootball

WAP, a company linked to technology, will feature its brand on Flamengo's shorts

On Tuesday (16), Flamengo secured yet another sponsorship. Now, WAP, which operates in the consumer goods technology sector, will occupy the front part of the shorts for the professional and under-20 men's teams. The contract will last for two years.

Additionally, the brand will appear on training and warm-up uniforms, interview backdrops, the official bus, signs at training centers, and at the Gávea headquarters. Finally, WAP will feature in promotional campaigns, special content with athletes, and actions on Flamengo's official channels, including broadcasts on Flamengo TV.

— WAP joins Flamengo in a movement of mutual strengthening. We bet on strategic partnerships that enhance the relationship with our millions of fans and contribute to the club's sustainable growth in various environments. This union will certainly bring significant results both on and off the field — said Flamengo's commercial director, Marcos Sena.

— Being alongside Flamengo, the club with the greatest visibility and engagement in Latin America, is an important and strategic step for WAP. This union reinforces our commitment to being increasingly closer to Brazilians and their passions — celebrated WAP's CEO, Paulo Sanford.

WHERE ELSE WILL WAP BE PRESENT?

Among the activations planned with WAP are experiences for fans at games in Maracanã, participation in the Fla-Prêmios platform, and actions that bring the club, brand, and fans even closer together. The company hails from Germany and has been operating in Brazil since 1970.

WHAT ARE THE DETAILS ABOUT WAP?

In summary, with around 450 products in its portfolio, WAP has three factories in Brazil, 100% national capital, and is Top of Mind, certified with the RA 1000 Seal from Reclame Aqui, Data Driven Seal, and Great Place to Work.

Always innovating, it bets on continuous growth through technology, data, and consumer behavior analysis to fulfill its purpose: to develop complete solutions that bring more practicality, care, well-being, and ease to the daily lives of customers, after all.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.