Florentino Pérez launches campaign, saying Real Madrid’s greatest cycle is not over | OneFootball

After 13 days of silence and a banner of seven European Cups beside the Bernabéu, Florentino Pérez has formally entered Real Madrid’s presidential race. He will present his project on Wednesday at a Madrid hotel, with a campaign centred on asserting his legacy.

According to El Periódico Mediterráneo, the Real Madrid and ACS president narrates a spot of iconic moments from his more than two decades in charge, arguing the club’s best era is not over, with the Champions Leagues as proof. The video makes no direct mention of rival Enrique Riquelme, while hinting that greatness is neither improvised nor inherited.

The first plank addresses Riquelme’s accusation of a drive to privatise the institution. Pérez tells members the club has always been theirs and always will be, and that any institutional reform must safeguard shared assets.

As for financing, he has for more than a year avoided specifics about bringing in external funding by allowing private investors into Real Madrid’s capital.

The remaining 11 pillars are framed as broad ideas without concrete actions, which he may flesh out in the days before the vote. The message is to deepen and continue the established direction across the club.

In a letter to members, he sets out a pledge to defend the club’s independence, strengthen the role of the membership and keep Madrid leading world football through sporting excellence, innovation and financial solidity. He adds that continuity does not mean standing still, but transforming with experience, stability and ambition.

Source: El Periódico Mediterráneo