“INTERISTA”: The loyalty program dedicated to Nerazzurri fans | OneFootball

FC Internazionale Milano is delighted to announce the official launch of INTERISTA, the new loyalty program dedicated to all Nerazzurri fans, effective from 16 June 2025.

INTERISTA is born with a clear objective: to celebrate the special and unbreakable bond between Inter and its supporters by offering an engaging, personalised experience filled with exclusive rewards. The program is completely free and structured in scalable tiers that every fan can reach through everyday actions such as purchases within the Inter world and participation in games, contests and challenges among users.

Each tier comes with exclusive benefits that will be activated at the start of the 2025/26 season. Additionally, each completed activity will earn Nerazzurri coins, and users will be able to collect badges - virtual medals unlocked by completing specific missions - making the experience even more dynamic and motivating.

The official launch follows a teasing phase which began in December 2024 and has already led to over 250,000 sign-ups, confirming the strong interest from the Nerazzurri community.

INTERISTA is the result of a collaboration between FC Internazionale Milano and Advice Group, an award-winning Italian martech company specialising in innovative engagement and behavioural loyalty strategies.

With this new project, FC Internazionale Milano once again confirms its commitment to innovation and celebrating its close bond with its fans, placing their passion and desire to feel truly part of the Nerazzurri family at the very heart of the experience.