KDY responds to the controversy over Colón’s new shirt: design explained | OneFootball

The sports brand KDY, responsible for outfitting Club Atlético Colón, issued an official statement following the reaction and criticism that arose on social media after the unveiling of the new kit. The company sought to clarify the design process and reported instances of harassment directed at its staff.

The design contest and institutional transition

The core of the conflict lies in the contest launched in 2025, where fans submitted designs for the official jersey. KDY explained that, according to the contest rules, the most-voted design would serve as the basis for the creative process for 2026, noting that the final product is always subject to technical and production adaptations. Furthermore, the company attributed part of the communication issues to the change in the club’s board of directors. According to the statement, this institutional transition caused the contest initiative to lose clear coordination, affecting the continuity of the original project.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.