FCBinside.de
·22 de marzo de 2026
Krösche counters Hoeneß criticism: „Bayern will also lose players“

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Yahoo sportsFCBinside.de
·22 de marzo de 2026

Uli Hoeneß‘ statements on Eintracht Frankfurt’s transfer strategy have caused quite a stir – now SGE sports director Markus Krösche has hit back
The starting point was an appearance by the honorary president of Bayern at the Frankfurt School of Finance & Management , where Hoeneß criticized Eintracht’s business model, which for years has relied on the development and profitable sale of top players
„Personally, I’m not a big fan of selling good players. I always say: at FC Bayern, we are a buyers‘ club and not a sellers‘ club,“ explained the 74-year-old, adding: „In the long run, you lose substance with every sale.“
The criticism was aimed directly at Hesse’s successful model, with players such as Randal Kolo Muani, Hugo Ekitiké and Omar Marmoush being sold for large sums of money – a key component of the club’s economic stability
Hoeneß, however, sees risks in this. In addition to increasing transfer fees for new signings, he also warned of a loss of identification: „The fans‘ identification with the superstars is important.“

photo: IMAGO
The answer from Frankfurt was not long in coming. Markus Krösche clearly contradicted the statements of the Bayern patron – and even brought the record champions themselves into the game. „I believe that FC Bayern will also lose players in the future,“ explained the SGE sports director in the ZDF sports studio and got specific: „If a Michael Olise wants to go to Real Madrid, then there will be opportunities for that.“
A statement with a signal effect that shows how much the transfer market has changed
Krösche referred to the increasing competition from financially strong leagues and clubs. Especially in international comparison, it is also becoming more difficult for FC Bayern to keep top players in the long term. „The market has changed. Other countries and clubs have other options,“ said the 45-year-old
In doing so, the Frankfurt native also indirectly questions FC Bayern’s self-image – as a club that traditionally buys rather than sells
The discussion once again shows the different approaches within the Bundesliga: while Bayern focuses on long-term stability and continuity, Frankfurt deliberately pursues a dynamic transfer model
Both approaches have worked in the past – but the framework conditions in international soccer are increasingly changing
The exchange of blows between Hoeneß and Krösche is therefore likely to go far beyond this individual case. It touches on a central question: how will the Bundesliga assert itself in global competition in the future?
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