Lego advert uniting Messi, Mbappé and Cristiano before 2026 World Cup | OneFootball

The captain of the Argentina national team teamed up with Lego once again and posted a video on his own IG account.

The build-up to the 2026 World Cup is starting to heat up with an unexpected proposal that blends soccer and pop culture. Lionel Messi shared a video on Instagram in which he battles for the LEGO version of the World Cup alongside other major stars. The reel quickly went viral because of its aesthetics and the star-studded crossover, and in 30 minutes it racked up 500,000 likes on the No. 10’s account.

The scene shows Messi going head-to-head with Kylian Mbappe, Cristiano Ronaldo and Vinicius Júnior around a rotating table, as all four try to place their own Lego figure on top of the coveted trophy. In the end, none of them can achieve the goal and a child appears and leaves them without the prize.

“Everyone wants a piece”, the post says, referring to the pieces used to build the collectible World Cup, which launched a few weeks ago and is priced at $160. Messi had even already collaborated on a previous video in which he finished assembling it.

  View this post on Instagram   A post shared by Leo Messi (@leomessi)

Following this ad campaign, Lego launched collectible figures of the four players and also added some new buildable sets featuring plays and celebrations, which are already available on the official website at prices ranging from $25 to $160. In Messi’s case, there are two sets featuring his classic goal celebration and another that references his career.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.