Liverpool Proposed Ticket Forwarding Changes | OneFootball

One of the biggest problems that Liverpool Football Club faces season after season is that of access. Anfield has been expanded to see its capacity reach 61,276, yet that is still not big enough to allow the number of people into the ground that want to be there.

The season ticket waiting list has been closed for years, such is the length of it and the unlikely nature of people able to get everyone on it a season ticket any time soon. How tickets are sent on to someone else has long been a bone of contention, so what do the new plans look like after the club held a consultation?

How it Works Now

Prior to the 2024-2025 season, Liverpool confirmed that prices would be frozen for junior and local supporters, but all other tickets would go up by 2%. For those looking to get tickets who aren’t season ticket holders, the best way forward is to pay for a Membership that allows you to register interest for two sales periods. The first one took place in July 2024, whilst the second was in the November. The only people who are guaranteed tickets are those with 13 credits or more from the previous season, whilst those who have 12 or fewer will need to enter the ballot along with everyone else.

Season ticket holders and Members are able to sell their tickets whilst still receiving 100% of the cost. This can be done via the club’s Exchange, which is also where other people can buy the tickets from. Alternatively, tickets can be forwarded to other people, but those that you wish to forward the ticket onto will have to have been added to your Friends & Family list before the season gets underway. Each ticket can only be forwarded a maximum of three times. Season ticket holders who forward their tickets keep the credit, whilst Members who do so lose their credit.

What Changes Have Been Proposed

At the start of May 2025, Liverpool announced that they were looking to make some changes to the way in which ticket sales work for matches. There were four areas that the club said it was going to be focussing on, with the ‘journey for supporters’ who are part of the Members Sale process being the first. There was also a suggestion that the Friends & Family list might be altered, including the flexibility to add people later into a season; albeit at the cost of how many people could be on your list in the first place. How tickets are distributed will also be looked at for security.

Another thing that the club wanted to look at was how ticket forwarding is handled in general, with an aim being to reduce ticket misuse in the wake of a survey carried out into the matter. There is also a desire to be more transparent in how tickets are used in general. One of the buzz phrases used by the club is ‘Every Seat, Every Game’, saying that season ticket holders should ensure that their seat is filled for at least 15 games every season, either thanks to the Friends & Family scheme or by selling the ticket on the Exchange so that it doesn’t sit empty during a match.

Is it Fair?

One of the key questions around Liverpool and ticketing is whether or not the system is fair. Anyone who has ever tried to buy a ticket for a game via the Members sale will know how ridiculous it is. You log on at the time that it tells you you’re supposed to and there are already tens of thousands of people in the queue in front of you and your chance of getting a ticket feels astronomical. Even so, you are expected to pay for the privilege of being a Member in order to enter the sales twice a year, in spite of the fact that you know you’re unlikely to get a ticket.

One of the most unfair things when it comes to being a member is the credits system. You could theoretically attend every single Liverpool home game across the course of a season, buying each and every ticket directly from the club, yet receive no credits for it because they could all belong to season tickets. That is not something that the club is necessarily looking at changing, given it would be extremely difficult to do so. On top of that, if you miss the window in which you should be buying your tickets, then you will lose any previous credits. It is an imperfect system, but only having a 100,000-seat stadium would solve it.