Márcio Freire discusses planning in the business department

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Clube Atlético Mineiro

·10 de julio de 2026

Márcio Freire discusses planning in the business department

The second half of the year will be marked by a series of initiatives focused on the relationship with fans, strengthening the Galo Na Veia program, and expanding the experiences offered by the Club. In an interview with Galotv, Atlético’s Vice President of Business, Márcio Freire, reviewed the first months of work and presented the actions being prepared by the Business department to bring the Massa do Galo even closer. He highlighted how fulfilling it is to combine his passion for the Club with his professional life.

“It has been really great. I’ve said a few times already that I’m passionate about the Club, and now being able to unite the personal and the professional, my love for the Club, is very special. So it’s very different to wake up every day with this level of motivation. I’m not going to say I wasn’t motivated at the other companies where I worked—quite the opposite, I was highly motivated—but it’s very different to go to sleep and wake up thinking about work.”

According to the executive, Atlético already had a solid structure when he arrived, but some adjustments were made to further strengthen the business area and allow for the execution of long-term planning.

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“I arrived at a club that was already very well structured, where we also made some changes to improve that structure even more, along with a complete business plan that we have been carrying out over the past few days. There will be a lot of really exciting things in the second half of the year related to this planning work and, now, much greater execution.”

The department took advantage of the break in competitions due to the World Cup to put several initiatives into practice and secure new partnerships. Among them is one related to the Corrida do Galo, considered the largest race organized by a football club in the world, which will take place on August 16.

“We managed to secure some partnerships; for example, we now have Sympla with us for the Corrida do Galo. It was a period of a lot of execution of what had been planned beforehand. Now, in the second half of the year, we’ll have a lot happening, a lot being launched.”

Galo is for everyone!

One of the management’s priorities is to expand fans’ access to the experiences provided by the Club. Márcio highlighted that several initiatives have already been developed with this goal in mind and announced a new opportunity for those who still have not had the chance to get to know Galo’s home.

“Galo is for everyone. We’ve already offered tickets for R$29.90, created GNV Instituto Galo focused on inclusion, and we want people who have never been to the Arena to have the chance to experience it, to understand that the Arena is accessible and that the Arena experience is incredible—the best stadium experience in Brazil, without a doubt.”

The initiative will begin in the next match against Bahia, when Galo Na Veia members who have not yet had the opportunity to visit Arena MRV will be able to enjoy that experience for the first time.

“Today we have a large number of Galo Na Veia members who have never had the opportunity to go to the Arena. So, in the match against Bahia, we will already have this opportunity so that those who have never gone can visit the Arena for the first time.”

Galo Na Veia

The Galo Na Veia program will also undergo a series of improvements. Márcio praised the work led by manager Daniel Cintra in Brazil’s largest membership program for football fans and revealed that the Club will expand the number of exclusive experiences offered to members. One of them is a visit to the Training Center, and the number of spots for this will be increased in the second half of the year.

“Daniel Cintra, who is the person in charge of Galo Na Veia, is someone I always praise here—a guy who is always full of energy, who has been at Galo for a long time, and with whom I have the pleasure of working every day. To give one example, we have a visit to the Training Center. Members take part in a draw and can redeem this experience, and we are going to double the number of opportunities in the second half of the year and next year as well.”

Another new feature is the possibility for children to walk onto the field alongside the players through draws held for program members.

“Walking onto the field with the players is the dream of many parents. We’re going to make this possible and open it up to the fans. In every match, we will have a few spots so that members can enter a draw and have their child walk onto the field. We are also carrying out a major revamp of Galo Na Veia. It will begin in the second half of the year, but the major overhaul will take place starting in 2027. We will bring back things that members ask for and that were very successful in the past.”

Márcio also said that holders of Permanent Seats and Luxury Boxes will also be included in the changes to Galo Na Veia.

“We always receive requests from holders of Permanent Seats and Luxury Boxes to have a program for them as well, because Galo is for everyone. We’re talking here about every segment of the fan base, so we need to create opportunities for everyone to access the Arena, have experiences with the Club, and stay close to Atlético, whether at the Training Center or at the Arena. More and more, we are going to bring that to the fans.”

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.