Palmeiras earns 25% less than expected in ticket sales in early 2026 | OneFootball

Palmeiras collected R$14.6 million in matchday revenue through April 2026, below the R$19.9 million projected for the period. The gap comes amid a season marked by successive venue changes due to events and concerts held at Nubank Parque.

Since the start of the year, because of major events and also work on the stadium pitch, Verdão has had to play 11 times at Arena Barueri. During that span, the team maintained strong on-field form, with nine wins and two draws, but the financial impact worries the board, which had planned to bring in R$62 million from ticket sales and match-related revenue over the course of the season.

The number of matches away from Nubank Parque could increase significantly in the second half of the year. The concert schedule already confirmed for the coming months presents potential conflicts with Palmeiras matches in the Brazilian Championship, Copa do Brasil, and Libertadores.

Among the dates that require attention are Xuxa’s shows on July 25, which coincides with the round against Atlético-MG, and on July 31, close to the Copa do Brasil clash with Fortaleza. In August, the show “Histórias,” scheduled for the 22nd, could affect the match against Vasco.

In September, the situation becomes even more significant. Maroon 5’s concert, scheduled for September 8, takes place in the same week as the Libertadores quarterfinals. WTorre usually blocks out dates considering the possibility of Palmeiras playing the second leg of a knockout tie at home. This year, however, the club will play the first match at home in that round, if it advances past LDU or Mirassol, which could change the scenario. A few days later, on September 13, Jamiroquai’s concert coincides with the base date for the derby against São Paulo.

October also brings challenges. Singer Zayn will perform on October 10, close to the Derby against Corinthians, scheduled for the 11th. Robbie Williams’ concert, on October 13, raises the possibility of operating the stadium at reduced capacity for the derby. At the end of the month, Iron Maiden’s two shows, scheduled for October 25 and 27, could affect the match against Red Bull Bragantino.

There is also a possibility of a conflict on October 31, when the festival featuring Zeca Pagodinho, Alcione, and Jorge Aragão will take place. The date is close to the possible first leg of the Copa do Brasil semifinals, should Palmeiras advance in the competition.

Despite the packed schedule, it is still not possible to say that Palmeiras will play away from Nubank Parque on all of these occasions. As the detailed competition schedules have not yet been fully set, some of the matchups may be adjusted. Palmeiras and WTorre continue to work together to minimize the impact of events on the sporting calendar and reduce financial and operational losses for the club.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.