Palmeiras ‘to finalise’ Leapmotor sponsorship after Fictor termination | OneFootball

Palmeiras are close to agreeing a sponsorship with Leapmotor, 40 days after terminating their deal with Fictor. Securing a new partner has been a key task for the marketing department.

Nosso Palestra reports that talks with the Chinese carmaker have advanced, and while documents are not yet signed there is optimism.

Financial terms have not been disclosed. Expectations are that the deal would be the second largest on the Palmeiras shirt, the slot previously held by Fictor.

Fictor entered judicial recovery and fell behind on payments. Its logo had featured on the back of the men’s and women’s shirts, and in the academy’s master area. Those spaces remain blank.

The Fictor agreement was worth R$ 25 million fixed per year, plus up to R$ 5 million in bonuses. Only Sportingbet pays more, at R$ 100 million fixed and R$ 73 million in variables.

There was a marketing shake-up on Friday. Superintendent Eduardo Silva was dismissed, and Matheus Guaraldo, at the club since 2023 as manager of new business, has been named as his replacement. Third vice-president Everaldo Coelho is the statutory lead.

Palmeiras are also open to selling other inventory, including the rear hem of the shirt and the space between the crest and Puma’s logo. To date, no bid has met the club’s valuation.

Source: Globo.com