Pursuit Sports: TFG's new vehicle for their 'soccer' clubs | OneFootball

The Frieldkin Group have created a new entity to host their growing collection of 'soccer' clubs: Pursuit Sports, headed up by new CEO Dave Beeston.

TFG, who own AS Roma and AS Cannes, in addition to Everton, have selected Beeston as a strong professional with a CV that includes experience in a similar role for Clearlake Capital and Fenway Sports Group, owners of Chelsea and Liverpool, respectively.

“The intention has been to form a parent company that would do two things: provide operational excellence — amplify our operations for the clubs we own now — and evaluate opportunities to grow,” Beeston said on a video call. “When I wake up, I am thinking about how I am helping Roma, Everton, Cannes get to where they want to get to … and at the same time thinking about growing the company through acquisition.

“Truthfully, there’s a focus on the next thing we do — in North America and not soccer would be my guess,” Beeston said. “We are actively evaluating a few opportunities right now across the sports that you would think. Our focus in the short term and medium term is teams. Sports is the last must-see viewing opportunity. We want to be where the eyeballs are.”

Beeston says that the formation of Pursuit Sports isn’t to create a multi-club hierarchy where lower clubs feed players up to higher clubs. Club management and player decisions will remain separate from each other and led by the local executive teams. “We’re focusing on ways we can scale where appropriate,” Beeston said.

Beeston added: “I don’t know if I’ve ever seen fan bases pop champagne bottles for ownership groups, but if they begrudgingly say, ‘These guys have been good for our club, they’ve backed up what they said they were going to do,’ then that’s a massive win for us. These sports teams have souls you really need to nurture.”

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Thanks Michael. That paragraph were he talks about popping champagne, is a definite head-scratcher though, unless we are going to be hearing some news about TFG’S, overall plans for Everton.

Being thankful for small mercies, I’d say that would be a massive win for us!

“These sports teams have souls you really need to nurture” Fucking hell Beeston, do you actually know who you’re talking to and who you’re talking about🤦‍♂️

Jonathan Oppenheimer 3 Posted 16/07/2025 at 16:05:49

Tony 2, I’m not sure what about that comment is so upsetting to you. He’s basically saying that ownership doesn’t need to be loud and vocal and all about themselves, that you generally don’t want to hear much from them — you just want them to do their job well in the background. And if they do that, everyone is happy. Run the club like a top-class business and everyone benefits. I don’t need to hear lots of news from TFG, we just need sound decisions being made by our leadership structure. That’s all he seems to be saying.

As for nurturing the souls of the clubs, he seems to be saying that they know they’re outsiders and are only stewards of Everton. We are the soul of the club, and that should be nurtured. What else would you want to hear?

Michael Burke 4 Posted 16/07/2025 at 16:07:55

Tony, I see this a good sign. He isn't a naricisst like some of the other owners who feel like we owe them a debt of gratitude for what they've done. He understands that they are going to make strategic decisions we aren't happy with, but they are the ones with the business acumen. Hence why they are multimillionaires and we aren't!

Mike Gaynes 5 Posted 16/07/2025 at 16:31:52

Jonathan #3, agreed. He's expressing the long view that TFG intends to do what's best for its clubs and stay clear of the limelight, two philosophies that should sit well with Everton fans whose impression of Yank ownership in the PL is drawn largely from people like the Glazers and Todd Boehly.

Tony #2, I think he does know who he's talking to and about, and is expressing TFG's sense of responsibility to them.

Alan J Thompson 6 Posted 16/07/2025 at 16:33:39

It would appear that this strengthens links between the three clubs but does this mean that no two clubs could play in the same UEFA competition in the same season?

Tony Abrahams 7 Posted 16/07/2025 at 16:39:46

I prefer actions to words Jonathan, although it would be nice to hear our owners, tell us about their overall plans for Everton.

So before they have made any real key strategic decisions they are telling us that we know that we might not be happy with them Michael?

I didn’t read it like you Jonathan, because even through the bad times, I have always believed that Everton, have always been an English institution because of our longevity, and I genuinely believe that the last thing that needs nurturing at Everton, is our great fanbase.

So he’s telling his new bosses that they have a lot of responsibility towards the fans Mike?

Jay Harris 9 Posted 16/07/2025 at 16:42:51

Tony,Im just grateful to see the back of the muppets that ran our club into the ground over the last 25 years.

Time will tell if TFG are the answer but they are surely a big improvement on what went before.