River’s new approach to unveiling signings: what’s behind the change | OneFootball

Since this transfer window, the club has stopped announcing new signings with the usual photo montages of the player wearing the red band. Now, the first announcement is with a postcard of the crest.

In line with the political direction previously led by Jorge Brito, though with his own nuances, Stefano Di Carlo began to imprint his mark on River since he took over the presidency in early November. The area where this change is most noticeable - at least outwardly - is the transfer market: the central negotiation methodology, the approach to payments, and even the way of presenting new signings have been altered. The idea from the new leadership is clear and forceful: the crest above the names.

Unlike the usual photo montages with the new signing wearing the red band, since December the club has chosen to prioritize as the first message a formal institutional announcement accompanied only by the institution's crest. After that, yes, the postcard of the player with the president at the contract signing.

«Fausto Vera is a new player of River Plate. The midfielder sealed his connection with the Club on a one-year loan, with a purchase option», was the debut of this modality, days ago, which caused a stir on social networks due to its sobriety, with a style similar to that of Real Madrid.

The curious post by River to present Fausto Vera.

It was only a few minutes before - after the controversy - the former Atlético Mineiro player appeared wearing the River jersey, along with the directors, and sent a message to the River fans: «Happy to join the biggest club in Argentina».

The new trend was confirmed - and will continue from now on - with the arrival of Aníbal Moreno, which even led to an explanation from within the club. “The crest above the names” is the motto that now prevails at River under Di Carlo's leadership, a slogan that aligns with another strong message left by the management in Marcelo Gallardo's renewal: “No one has the keys to the club.”

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.